Google’s Role in Digital Advertising with Ari Paparo

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Join us to learn more about:

• The development of Google’s advertising business from its early days to the present
• Key findings from interviews and court documents related to the digital ad market
• What the recent antitrust case could mean for the structure of the online advertising ecosystem

More About Our Speaker:
Ari Paparo is the founder of Marketecture.tv and a veteran of the digital advertising industry, having previously held executive roles at Google, Nielsen, and Comcast. His forthcoming book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance (Amplify, August 5, 2025), is based on dozens of interviews and a review of court filings and industry documents. It presents a narrative account of the rise of programmatic advertising and Google’s role within it.