The Trade Desk: Adtech Company Reports Low Opt-Out Numbers Despite Developing Unique Identifier Tied to 245 Million Individuals

Published on Jul 10, 2025

Last year only nine Californians asked The Trade Desk (TTD) to delete personal data processed by the company, despite the adtech giant developing and utilizing a persistent identifier created from the information of more than 245 million individuals to facilitate targeted advertising campaigns.

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