Booking/Etraveli: General Court Ruling Backing Ecosystem Theory Likely Will Lead to More Challenges to Big Tech Deals

The EU’s second-highest court today agreed with the European Commission’s decision to prohibit online travel agency Booking’s (BKNG) €1.63 billion ($1.9 billion) bid for Etraveli, strengthening the regulator’s hand to block deals on the ecosystem legal argument weeks before it revamps merger rules built on the same reasoning

Published on Sep 09, 2026

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