Conferences Archive - The Capitol Forum

Capitol Forum Conferences

The Capitol Forum regularly hosts virtual and in-person events featuring our editorial staff and distinguished guests who are subject matter experts in the topics we cover. If you have questions about an upcoming event or would like to propose an event topic, please contact editorial@thecapitolforum.com

Upcoming Conferences

Google’s Role in Digital Advertising with Ari Paparo

Thu, Jun 26, 2025 | 10:30 am EST

On Thursday, June 26 at 10:30 a.m. EDT, The Capitol Forum will host Ari Paparo, former Google executive and founder of Marketecture.tv, for a conference call with Executive Editor Teddy Downey to discuss Google’s role in the digital advertising industry and the upcoming release of his book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance (Amplify, August 5, 2025).

To attend the call, you must provide a business email address. Registrations with a personal address will be denied.*

If you need assistance accessing the link, please email info@thecapitolforum-news.com.

Join us to learn more about:

The development of Google’s advertising business from its early days to the present
Key findings from interviews and court documents related to the digital ad market
What the recent antitrust case could mean for the structure of the online advertising ecosystem

More About Our Speaker:
Ari Paparo is the founder of Marketecture.tv and a veteran of the digital advertising industry, having previously held executive roles at Google, Nielsen, and Comcast. His forthcoming book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance (Amplify, August 5, 2025), is based on dozens of interviews and a review of court filings and industry documents. It presents a narrative account of the rise of programmatic advertising and Google’s role within it.