Europe’s Stalled Breakup: The Future of Google Adtech

• Europe’s evolving approach to Google Adtech
• The case’s timeline and likely outcomes: Will the EU act? And when?
• Recent protests outside DG COMP
• How America’s stance and actions are shaping EU enforcement strategy

Damien Geradin Bio Damien Geradin is the founding partner of Geradin Partners, a fast-growing pan-European law firm with 7 offices across Europe specialized in competition law, with a focus on the tech sector. Damien has assisted clients in many high-stake European Commission investigations, including some of the most complex abuse of dominance cases with a focus on the tech, media and telecommunications sectors. He has been deeply involved in the ad tech sector representing news publishers and other ad tech intermediaries against Google before the EC, the CMA and the French Competition Authority. He is also involved in multiple collective actions against big tech companies in the UK, France and the Netherlands for a total claim value of over €30 billion. According to Chambers Global, Mr. Geradin “is well known for his writing”, with commentators describing him as “one of the best antitrust theoreticians around”. Chambers Europe also notes that clients report that he is “very responsive and skilled in abuse of dominance cases”. Damien is a Professor of competition law and economics at Tilburg University. Over the years, he has held visiting Professorships at leading US law schools including Columbia, Harvard, Michigan and Yale. He was also a visiting Professor at the College of Europe, Bruges, for 15 years. He has authored/co-authored over 20 books and over 150 law review articles.