EC Ready to Break Up Google Adtech Business, Pending U.S. Case Outcome

Published on Feb 14, 2025

The European Commission is prepared to order the breakup of Google’s (GOOG) advertising technology business over antitrust concerns but is waiting to see whether the new Trump administration takes a similar step, sources familiar with the matter said.

Competition enforcers in Brussels are willing and ready to move against the U.S. tech giant’s lucrative business but may hold back if the U.S. administration opts against a breakup, one source said. Another source close to the investigation said it might not be “politically feasible” for the EC to act before…

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