Life360: Family Safety App Selling Datasets Based on Users’ Personal Information on LiveRamp’s Data Marketplace

Published on Jun 26, 2025

More than three years after family safety app Life360 (LIF) announced it would transition away from the sale of users’ precise geolocation data in favor of providing business partners with “aggregated” data analytics, the company appears to be creating thousands of audience “segments” based on users’ location visits and selling them through LiveRamp Holdings, Inc. (RAMP)’s Data Marketplace, a […]

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