Published on Apr 08, 2025
Data broker LiveRamp Holdings, Inc. (RAMP) operates a vast digital marketplace that exchanges the personal information of hundreds of millions of individuals grouped into highly specific audience “segments”—many of which include potentially sensitive information denoting everything from a consumer’s religious beliefs and ethnicity to their health and financial status, a Capitol Forum investigation has found.
LiveRamp’s Data Marketplace even lists hundreds of commercially available segments tied to U.S. military personnel, their families, and defense contractors for sale, a practice experts say poses a national security risk, especially since LiveRamp assigns individuals a unique identifier called a “RampID” that can be used to target specific devices and is associated with a complete set of online and offline information about a consumer.
The Capitol Forum obtained a list…
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