LiveRamp: Marketplace Sells Hundreds of Child-Related Datasets as State Laws, FTC Move to Protect Kids’ Personal Information

Hundreds of audience “segments” sold on data broker LiveRamp Holdings, Inc.’s (RAMP) Data Marketplace offer advertisers the ability to target households based on the presence of children and teens—in some cases relying on potentially sensitive information like individuals’ ethnicity, financial status, and precise geolocation a Capitol Forum investigation has found.