Privacy Policy: Data Brokers Begin Deletion of Over 470,000 Californians’ Personal Information as High Fines, Enforcement Expected

This month, hundreds of data brokers must begin deleting the personal information of more than 470,000 residents who registered with California’s Delete Request and Opt-Out Platform (DROP)—a first-of-its-kind online tool that could impose unprecedented fines on noncompliant companies and serve as a model for other states considering similar deletion mechanisms

Published on Aug 14, 2026

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