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  • Mar 07, 2025

    Zeta Global: Company Removes References to ‘Opted-In’ Data in 10-K Filing, Experts Question Data Collection Claims

    Marketing technology company Zeta Global Holdings Corp., which claims to possess one of the world’s largest compilations of consumers’ personal data, removed all references to its data being “opted-in” in its latest annual filing, raising questions over how the company sources and promotes its data set, a Capitol Forum investigation has found…

    Mar 07, 2025 Read Now >
  • Oct 04, 2024

    Zeta Global: Company’s Practices Mirror Those Identified as Problematic in Recent FTC Report, Potentially Exposing Company to Regulatory Risk

    Marketing technology companies like Zeta Global Holdings Corp. (ZETA) use extensive web tracking tools and third-party data brokers to amass profiles on millions of individuals, then utilize artificial intelligence to make inferences about potentially sensitive personal interests for marketing and advertising purposes, all practices scrutinized by a recent Federal Trade Commission report that examined the […]

    Oct 04, 2024 Read Now >
  • Aug 08, 2022

    Privacy Policy: Third-Party Businesses that Engage in Data Collection for Cross-Contextual Advertising May Have to Alter Practices Under CPRA, Experts Say

    The draft regulations of the California Privacy Rights Act contain various provisions that are designed to limit the sharing of consumers’ personal data with third-party companies that do not directly interact with consumers, according to privacy experts interviewed by The Capitol Forum.   The provisions are likely to negatively affect businesses like Zeta Global (ZETA), Dun […]

    Aug 08, 2022 Read Now >

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