SHEIN and Temu Look to Europe for Growth After End of De Minimis Exemption in U.S., Raising Concerns Among EU Policymakers

Published on Oct 06, 2025

Chinese e-commerce companies Temu and SHEIN will no longer be able to rely on their low-cost direct-to-consumer model in the U.S. following the end of a trade exemption known as de minimis. As the companies look to Europe for growth, however, European policymakers are preparing to push back. The companies’ growth paths have diverged following […]

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SHEIN and Temu Look to Europe for Growth After End of De Minimis Exemption in U.S., Raising Concerns Among EU Policymakers

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