The Trade Desk: Platform Offers Audience Segments Targeting Specific Health Conditions, Religious Beliefs, and Political Views

Advertising technology giant The Trade Desk (TTD) helps marketers target millions of consumers through audience data segments uploaded by third-party providers. A Capitol Forum investigation found that hundreds of these segments appear to denote potentially sensitive characteristics— including specific health conditions, political and religious views, and financial status—raising questions under state privacy laws that regulate […]