Zeta Global: Company Removes References to ‘Opted-In’ Data in 10-K Filing, Experts Question Data Collection Claims

Published on Mar 07, 2025

Marketing technology company Zeta Global Holdings Corp., which claims to possess one of the world’s largest compilations of consumers’ personal data, removed all references to its data being “opted-in” in its latest annual filing, raising questions over how the company sources and promotes its data set, a Capitol Forum investigation has found…

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